Quora's Business Models

Quora is a question answer dataset that provides limited answers of over 100 words to under 1000 words for over 600 different topics. It has implemented two main business models for making money. The first and main one is through advertisements. Like many other social media platforms, Quora will strategically place advertisements so that they appear in the content instead of as an overt ad. This forces consumers to spend more time looking at the advertisement before realizing what it is. They will also track the content consumers use and interact with in order to be able to better target ads towards them. However, CEO Adam D’Angelo stated that ad revenue is not enough to support creators. Therefore they implemented the second business model. This is mainly creating other Quora platforms that stem from the original mainframe. Most notably is Quora+. This is a space where content creators can monetize what they produce. However, they will only get paid if there are a lot of views on their content and/or lots of Click per Views on the advertisements. Oftentimes, creators will receive roughly $1-$2 per every 1000 views. But in order to view this content, people must pay a monthly or yearly subscription of either $6.99 or $47.88. Similarly, there is Quora Spaces, which is a newer feature that enables people to create communities and curate content on specific topics. Therefore, Quora has implemented a few business model strategies in order to earn revenue while also offering others a platform to share and discuss topics and knowledge. 


Aghaebrahimian, A., & Ahmad, T. (2017). Quora Question Answer Dataset. Cham: Springer 

International Publishing.

 

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