Public discourse about and media representations of the platform

     Quora's public discourse and media representations consist of significant ads and sponsored posts distributed throughout the platform. Some examples that a user may come across could be relevant to their interests (I.e., clothing ads), or even news-related ads as well. It should be noted that when setting up a Quora account, there is a prompt asking to insert the user's “interests” and this feature allows Quora to get a better understanding of what posts the user would be interested in seeing. If you are an avid traveller, for example, you might search for questions such as “where are the best places to travel to in Europe” and from here the user will get responses to their posts or answers to other Quora users' posts. After this one search or more, the Quora user may then start to get ads related to travel or other ads posted relating to your activity/interests on their page. The site uses the ad feature, like any other social media platform, to better connect the user with stories or even ads on topics that may be of interest to them. In addition, a study that was conducted by Singh & Crisafulli (2022), explores the relationship between consumers and brands relationships. They found that “... responsiveness provides a platform to view other consumers’ opinions and experiences, which in turn affects consumers’ relationship intensity with the brand.” (p. 532). It is evident that the relationship that consumers have between brands also comes from the exposure of the products, through social media platforms in which Quora is one of those examples. The objective of this site is to not only provide the users with a question/answer-based platform, but it is also a community where people can share similar interests on topics via questions. It is a fantastic way for individuals to take a break from the typical social media realm of posting pictures and videos, and instead, get people to communicate.  

References  

Singh, J., & Crisafulli, B. (2022). Consumer–brand relationship. Brands and Consumers, 12–27.

        

    https://doi.org/10.4324/9780429449598-2 


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